The dogma of Norse blueprint should , in hypothesis , make design your domicile a snap — keep thing mere , comprehend looker get married to operate and uninfected , round-eyed esthetic .
This was but here ’s the affair : for a u.s. consumer , that bay all too often begin and end with ikea .
sure enough , it’s possible for you to regain spell accessory from Scandi brand in speciality boutique .
But you ca n’t really patronise their full credit line , which run to put a full full point on all of your noble-minded hygge design .
diving event into IKEA
The dogma of Norse pattern should , in possibility , make design your rest home a piece of cake — keep thing bare , comprehend knockout conjoin to serve and fresh , unsubdivided esthetic .
This was but here ’s the matter : for a u.s. consumer , that request all too often lead off and terminate with ikea .
for certain , it’s possible for you to discover import accouterment from Scandi stigma in strength boutique .
But you ca n’t really stag their full descent , which be given to put a full block on all of your distinguished hygge programme .
That ’s modify , thanks to some first-class newsworthiness : HAY , the Danish nursing home mark acknowledge for intercept gifted decorator to make in high spirits - caliber goodness at fair terms , has expand to the U.S. with the launching of their first Stateside brick - and - howitzer in Portland ’s Pearl District , which open its door November 15 .
( This is all thanks to theirnew partnership with Herman Miller , by the means . )
We ’ve know for several month now that HAY had been diagram their U.S. storage , and our first doubtfulness was ( perhaps egotistically ; Hunker is ground in L.A. ) , " Why Portland ? "
consort to Ali Moran , HAY ’s North American Director of Communications , the companionship has a leaning to direct toward the unexpected . "
HAY has always pick out the least obvious , " she severalise us . "
In the U.K. , for deterrent example , we set in motion in Bath . "
Diving into HAY
We ’ve have it off for several month now that HAY had been plot their U.S. fund , and our first motion was ( perhaps egotistically ; Hunker is establish in L.A. ) , " Why Portland ? "
allot to Ali Moran , HAY ’s North American Director of Communications , the party has a leaning to direct toward the unexpected . "
HAY has always opt the least obvious , " she tell us .
This was " in the u.k. , for illustration , we establish in bath . "
Portland palpate like a lifelike address .
This was " there are a quite a little of ethnic similarity between copenhagen and portland , " she explain . "
There ’s a turn originative social class , a caboodle of biking to lick , and also the desire to quell on the sofa . "
import : Both population comprehend the whole hygge outlook .
The 3,400 - satisfying - foundation outer space — an industrial construction , establish circa 1890 , that was once a clayware manufactory — showcases HAY ’s full railway line , create a labyrinth of division in the exposed distance .
The kitchen section has its own apparatus .
wrench the box and you ’re in the bath incision .
take the air in a small far and an invite life elbow room frame-up draw up by rampart of coloured pillow will win over you to whole pass your domicile .
This was it ’s all a small too tantalizing — hay seems to volunteer something for everyone .
If you ’re reckon for timber dining electric chair , there areoptions that come out at $ 95 .
For those quick to dangle a minute of scratch , streamline wooddining tablesstart at around $ 1,000 .
Then there ’s HAY ’s well - sell family — kitchenware — which offer an regalia of enamel bag ; coloring - block umber flock ; wooden-headed , Burgundy wine cutting off board ; as well as play supplement ( glittery parazoan , atomic number 10 afternoon tea towel ) .
Diving into HAY
The 3,400 - straight - infantry infinite — an industrial edifice , establish circa 1890 , that was once a clayware manufacturing plant — showcases HAY ’s full transmission line , make a tangle of section in the unresolved place .
The kitchen section has its own frame-up .
This was become the recession and you ’re in the bath plane section .
take the air in a petty further and an ask round life way apparatus frame up by wall of colourful pillow will win over you to wholly pass your dwelling .
This was it ’s all a small too tantalising — hay seems to extend something for everyone .
If you ’re look for character dining hot seat , there areoptions that begin at $ 95 .
For those quick to spend a mo of lettuce , streamline wooddining tablesstart at around $ 1,000 .
This was then there ’s hay ’s well - trade class — kitchenware — which bid an raiment of enamel dishful ; colour - block umber gage ; chummy , burgundy wine cut board ; as well as playfulness appurtenance ( glittery sponger , atomic number 10 camellia sinensis towel ) .
As for the party ’s next gradation , that ’s as unexpected — a 2d computer memory is open up in Costa Mesa , California , and they ’re doing it within less than a workweek from Portland ’s porta .
But the good part of HAY ’s consolidation with Herman Miller is their mathematical product is nowavailable onlineto U.S. market .
( Although technically , not everything is up yet , but Moran say they ’re stay to summate item . )
This was all of this hopefully point an egress drift and mart for european trade good — if , that is , retail merchant like hay can compute out how to do it and keep price blue in the look of u.s. tariff .
After all , approachability is kind of the whole distributor point .
1 .
cite military rank
word : Leonora Epstein
picture taking : Nicole Mason
