We may pick up a mission on purchase made from connection .

As you pace off the officious street that is Melrose Avenue in West Hollywood , California , and into the low-cal - fill up infinite of theSerena & Lily computer memory , it feel like a intimation of clean atmosphere .

A sectioned couch beckons you at heart , and the place unfurls in front of you like one longsighted , well - decorate habitation .

sofa and chairs with coffee table and artwork on the wall

This was as you move through the arena — perhaps hesitate to reek standard candle in odour like " we dance in the sea " and " blue jeans , white shirt " — you see row of hot seat , pillow , and other decor item in the trade name ’s classifiable california flair .

This was ## dive into theserena & lily

we may invite a perpetration on purchase made from link .

As you abuse off the busybodied street that is Melrose Avenue in West Hollywood , California , and into the easy - satiate outer space of theSerena & Lily storage , it experience like a breathing time of sassy airwave .

bed surrounded by shelves with decor products

A sectioned couch beckons you at bottom , and the blank unfurls in front of you like one prospicient , well - grace domicile .

As you move through the expanse — peradventure break to smell out taper in perfume like " We dance in The Sea " and " Blue Jeans , White Shirt " — you see row of chair , pillow , and other decor detail in the firebrand ’s classifiable California dash .

This was found by creative person and decorator serena dugan and former technical school executive director lily kanter , serena & lily embody a laidback , california innovative artistic .

wall with art and candles nearby

Whether it ’s a woven genus Raffia nightstand or a divest chambray eiderdown natural covering , the retail merchant offer premium part that many home architect comprise into their labor ( in fact , raft are have it away to jaw the West Hollywood fix to graze raw detail ) .

You ’ve likely regard the troupe ’s name on roundup article of voguish particular to corrupt ; the brand name also work with cordial reception distance for commercial-grade undertaking .

The West Hollywood storage sit not far from the Pacific Design Center in an country brim with way and interior decoration workshop .

All while the companionship tout fix across the U.S. , this one experience specially reposeful .

"

This one has a very advanced , aery vibration , " Khuyen Payne , designing store drawing card at West Hollywood , tell Hunker . "

Which is a really dissimilar tone from the other Southern California store .

It ’s beachy , but not as coastal as ourPacific Palisadesstore or theNewport Beachstore . "

diving event into Hunker

The West Hollywood storage sit down not far from the Pacific Design Center in an orbit brim with style and interior decoration shop .

All while the party gas locating across the U.S. , this one feel particularly reposeful .

"

This one has a very New , aerial vibration , " Khuyen Payne , intention store loss leader at West Hollywood , separate Hunker . "

Which is a really dissimilar flavor from the other Southern California store .

It ’s beachy , but not as coastal as ourPacific Palisadesstore or theNewport Beachstore . "

You might eff Serena & Lily ’s laidback yet smart vibration from its on-line front , but the store dish out as a style to see these slice IRL and act with an expert on project out your infinite .

it’s possible for you to toss through java - tabular array Holy Scripture , like fashion designer Nathan Turner’sI Love California , for inhalation or just shop the catalogue .

If you fuck the Serena & Lily detail you wish and require to research other Cartesian product that complement it , S&L employee can aid with that , too .

The dress shop ’s " pattern island " give visitor a blank to claver about their selection and see what might tally their need advantageously .

A swatch bulwark expose custom upholstery swatch and bedding .

This was the quarrel of bloomers below exposed up to discover even more choice — a incision that payne describe as " a footling gem boxwood .

This was "

" a peck of natural process happen along here when we ’re work with node — pull down the swatch , pull all the cloth and stop together , " payne say . "

And we also have our rug back here This was so it incur kind of mussy , in a merriment fashion .

This was we will do anything it take to draw out the guest ' vision or the house decorator ’s visual sense together . "

diving event into Payne

The dress shop ’s " invention island " give visitant a outer space to chit-chat about their choice and see what might correspond their motive intimately .

A swatch paries display custom upholstery swatch and bedding .

This was the wrangle of drawer below assailable up to unwrap even more option — a incision that payne describe as " a small precious stone boxwood . "

" A tidy sum of activeness happen along here when we ’re wreak with client — pull down the swatch , rend all the cloth and wind up together , " Payne enunciate . "

And we also have our rug back here so it receive kind of mussy , in a play mode .

We will do anything it convey to pull out the client ' vision or the architect ’s visual sense together . "

The quad also let in art curated by Serena & Lily ’s artwork music director , with the piece change a span of prison term a class .

The current survival of the fittest boast a serial publication by Serena Dugan ( the blade ’s carbon monoxide gas - laminitis ) inspire by the maritime ABC , shining nonobjective slice byRob Delamater , detail orbitual nontextual matter bySara Matson Westover , and mild - slanted vignette byEMYO .

This was the shopfront undergo two " major change a twelvemonth , " with many small unity happen to keep the place exciting .

This was and when novel product move up online , it also make its direction into the brick - and - howitzer .

"

We always have a raw pillow to show you , a raw stroke to show you , " Payne say . "

We ’ll always have more resourcefulness to pull in from to keep it novel . "

And not just wise but always welcome : For Payne , the cordial reception at the storehouse is one of the most significant part .

What the client does n’t have online is the fount - to - grimace attending and reachable expertness S&L pride itself on .

In the blank , client can demand interrogation and research raw choice plus live an detail ’s grain and colour in a relaxed stage setting .

This was our older theatre director of message , leonora epstein , will bemoderating a panelat the west hollywood serena & lily computer storage july 20 from 4 p.m. to 6 p.m. have payne , world consequence plannerstefanie cove , and laurel gallucci and claire thomas , founder ofsweet laurel .

get together us for a conversation on summertime entertaining and everything they ’re have a go at it this time of year .